Holly Purnell
Available for Freelance Projects

Holly Purnell

Freelance Web Developer, Marketing Strategist & Business Growth Consultant based in Spain. I build custom websites, SaaS platforms, and digital marketing strategies that drive cross-cultural growth — available for project-based work worldwide.

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Years Experience
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Certifications
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Languages
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Projects Delivered
Career Journey

Experience

Apr 2023 — Present
Chief Marketing Officer
Hello Sales / Energiselskabet Elg · Svendborg, Denmark
Leading all marketing, brand, and web strategy across Hello Sales and sister energy company Energiselskabet Elg. Increased web traffic by 300%+, built custom SaaS tools for internal operations, and drove cross-cultural growth through AI-powered marketing initiatives across Scandinavian and international markets.
Web Traffic Marketing Ops SaaS AI Strategy
Apr 2020 — Apr 2023 · 3 yrs
Marketing Director
Energy Nordic · Fuengirola, Andalusia, Spain
Progressed from Social Media Marketing Manager to Marketing Director within 18 months. Implemented HubSpot and Salesforce integrations, grew social following by 400%+, managed content strategy and team coaching, and scaled digital presence across 3+ Scandinavian markets.
Salesforce HubSpot SEO Social Media Coaching
2019 — Apr 2020 · 1 yr 4 mos
Brand Account Manager
Redline Company · Marbella, Andalusia, Spain
Managed brand accounts and marketing campaigns, specialising in marketing campaign management and strategic planning for a diverse portfolio of clients in the Marbella region.
Campaign Management Brand Strategy Account Management
2017 — Present · 9+ yrs
Creative Director & Founder
Pink Lime Design · Spain
Founded a full-service marketing and web design agency. Delivered 50+ client projects across brand development, digital marketing, graphic design, and full-stack web development — from concept through completion for clients across Europe.
WordPress JavaScript SaaS Dev Brand Identity UI/UX
2015 — 2018 · 3 yrs
Web Design & Marketing Specialist
Voodoo Marketing · Arroyo de la Miel, Andalusia, Spain
Performed front-end web development for 20+ clients across multiple industries. Built responsive websites, landing pages, and ad campaigns using HTML, CSS, and JavaScript. Drove SEO improvements resulting in top-page rankings for key client search terms.
HTML CSS JavaScript SEO Landing Pages
2013 — 2015 · 2 yrs
Marketing Executive
yourVIVA · Greater Marbella Metropolitan Area
Optimisation of all social media channels to increase traffic and generate leads. Implementation of marketing strategies to increase reach and click-through rate. Defining critical KPIs, content marketing, and HTML design of emails, newsletters, website banners and landing pages.
Social Media SEO HTML Email KPI Tracking
Apr 2009 — Mar 2012 · 3 yrs
Marketing & Design Executive
Lady's Mile Holiday Group · Devon, UK
Management of B2B and B2C account management with customers and suppliers. Development, resourcing and monitoring of all general operations. Managing, creating and maintaining all marketing material — flyers, adverts, brochures, website design, and SEO strategy.
B2B / B2C SEO Brochure Design Web Design
Sep 2008 — Dec 2010 · 2 yrs
Graphic Designer
Self-Employed · England, United Kingdom
Freelance graphic design work including strategic planning, visual communications, brand identity, and print design for a range of clients across the UK.
Graphic Design Brand Identity Print
Expertise

Skills & Qualifications

🎯

Marketing Strategy

Brand Strategy Cross-Cultural Marketing Growth Marketing Customer Journeys B2B Marketing Campaign Management Content Strategy
💻

Web Design & Development

HTML5 CSS3 / SASS JavaScript React Next.js TypeScript Python Node.js JSON / APIs PHP WordPress Shopify Responsive Design
🚀

SaaS & Product

SaaS Development Product Strategy MVP Building User Onboarding Subscription Models Growth Hacking
🤖

AI & Automation

AI Marketing Tools Prompt Engineering ChatGPT / Claude AI Content Generation Marketing Automation AI-Powered Analytics
🎨

Design & Creative

Brand Identity UI/UX Design Figma Adobe Creative Suite Graphic Design Visual Storytelling
📊

Digital & Analytics

Google Analytics Google Ads SEO / SEM Email Marketing HubSpot Salesforce
Tools & Technologies

Tech Stack

⚛️
React
Advanced
▲
Next.js
Advanced
🎨
HTML5
Expert
🌈
CSS3 / SASS
Expert
✨
JavaScript
Advanced
🐍
Python
Intermediate
{}️
JSON / APIs
Advanced
🔷
TypeScript
Intermediate
🔶
PHP
Intermediate
💚
Node.js
Intermediate
Communication

Languages

English
Native
Spanish
Fluent
Danish
Conversational
Credentials

Certifications

Meta Front-End Developer Professional Certificate
2023
IBM AI Foundations for Business
2025
Google AI Essentials
2024
DeepLearning.AI — AI for Everyone
2024
Prompt Engineering for Marketers
2024
HubSpot Agency Partner
2023
Salesforce Marketing Cloud Email Specialist
2022
HubSpot Sales Software
2020
HubSpot Inbound Marketing
2020
Google Analytics IQ
2020
Google Ads Search Certification
2019
Google Ads Certifications
2019
Salesforce Marketing Certifications
2013
What I Offer

Available Services

💻

Web Design & Development

Custom websites, landing pages, e-commerce stores, and web apps built with React, Next.js, and modern frameworks. Full design-to-deployment delivery.

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🚀

SaaS & Product Building

From idea to MVP and beyond — subscription platforms, user dashboards, and scalable web products. I build SaaS that people actually use.

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🎯

Marketing & Growth Strategy

Digital campaigns, SEO, content strategy, HubSpot/Salesforce setup, and brand positioning. Data-driven marketing that delivers measurable ROI.

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📈

Business Development

Market entry strategy, partnership development, sales funnel optimisation, and go-to-market planning. Helping businesses scale across borders and markets.

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🤖

AI & Automation

AI-powered workflows, chatbot integrations, marketing automation, and intelligent tools. Streamline operations and work smarter, not harder.

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Let's Connect

Get In Touch

Based in Marbella, delivering projects worldwide. Whether you need a website built, a SaaS product launched, a marketing strategy crafted, or business growth support — I'd love to hear about your project.

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Education

Education

🎓

MSc Digital Marketing & Analytics

2012 — 2014

The Open University · Online

Advanced study in data-driven marketing strategy, consumer analytics, digital channels, and strategic brand management.

📚

BA (Hons) Marketing Management

2009 — 2012

University of London · Online

Comprehensive foundation in marketing principles, consumer behaviour, brand management, and communications strategy.

🏫

A-Levels

2006 — 2008

Torquay Girls' Grammar School · United Kingdom